The " SALON INTERNATIONAL DE COIFFURE ET DE BEAUTE" or " Si.CB " for short, is a yearly project promoted and managed by Feedback (group of organizations) and is made to realize the needs of local hair designers, beauty trend-setters and fashion followers from the Middle East, the Gulf region, the Arab world and North Africa, following the footsteps of well-known international shows in the world. The show will include booths dedicated to each exhibitor who will be able to market their business and meet new clients plus other numerous benefits. At the end of each day, local hair designers will compete for the best hair design and simultaneously, international hair designers will demonstrate their creativity and new designs and trends in the world during an exquisite fashion show on a podium created for this purpose. Hopefully, the show will be the destination for every hair design and beauty inhibitor for many years to come.