Eight Jeans summer 2010 Making of

Eight Jeans Summer Campaign 2010 photo shoot concept was about "living in a fake community". We're living in a plastic world, full of pretenders and fake people. For this campaign, Eight Jeans was motivating the community to be themselves "the real you" by using Lola, Candy and Kate to answer back the fake community we are living in and celebrate the uniqueness of Eight Jeans.