IMC Training

Feedback recognizes the importance of education in the development of its workforce, its employees are its greatest assets and their participation in training events is crucial to the businessís strategic, creative, and operational progression. Several representatives from different departments (media, creative, and strategic planning) attended the Integrated Marketing Communications (IMC) training course facilitated by Dr. Kamal Darouni, founder of the NDU advertising club and author of several books in communication, and a Buzan Licensed Instructor (BLI). The training was held in the Lebanese Advertising Agencies Association (AAA) on Saturday, 16 May 2009, it covered several discussions and case studies that enhanced the participants understanding of the different phases of IMC and its important role in the success of implementing an advertising campaign.